Since the first Arabian Souk took place in 2010, the one-day event has established itself as the largest and very successful B2B platform for the Arab region on the Swiss market.

Not only exhibitors from the Middle East but also from the entire Arab region, including North Africa, are represented at the Arabian Souk. In order to give you the opportunity to use your time efficiently for personal talks and networking with the travel agency representatives, the event will last one full day.

The arguments why to participate speak for themselves:

1. The largest information and learning platform for the Middle East and North Africa on the Swiss market which is supported by the entire industry.

2. The income and the average spending are compared to Europe fairly high reflecting the high purchasing power of Swiss travelers. The Arab region remains a popular destination among Swiss travelers, what the rise in entry numbers in recent years only confirms.

3. Over 200 highly motivated travel agents use the platform for personal contact with you and a visit to your stand is guaranteed.

4. The short presentation at your stand gives you the opportunity to inform the visitors about your product/destination on a very personal level.

We are convinced that the Arabian Souk is an optimal and goal orientated marketing tool for you in order to present yourself successfully and at an attractive price in the Swiss market.

For further details, please refer to the Exhibitor brochure:

• Arabian Souk 2024, english